Yes We Did! An inside look at how social media built the Obama brand

Yes We Did! An inside look at how social media built the Obama brand
Rahaf Harfoush (Auteur)

Download : EUR 11,50
6 neuf & d'occasion a partir de EUR 11,50

(Consultez la liste Meilleures ventes Skills pour des informations officielles sur le classement actuel de ce produit.)

Description du produit

"The Obama 2008 campaign is the best marketing campaign I have seen globally in over 25 years. Rahaf gives a fresh and informed insideri?{1/2}??s view of what really made it such a spectacular success."
i?{1/2}?? Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide

"Rahaf explores in detail the strategies and tactics used to bring about a revolution using social media. I guarantee you will enjoy the book and will learn something from it. But, are you bold enough to do something with your new knowledge?"
i?{1/2}?? Peter Ac eto, CEO ING Direct CANADA

"A front row seat for a moment that changed both politics and branding forever. In the spirit of sharing that defines the social web itself, Rahaf shows us how principled leadership must go to market in the years ahead: Transparently, authentically, and one community at a time."
i?{1/2}?? Bruce Philp, CEO of GWP Brand Engineering