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(2)“The Art of Pricing is an entertaining primer on how to unlock ‘hidden profits’ and growth by aligning your product’s price with the value customers place on it.” (BusinessWeek SmallBiz )
“Pricing consultant Mohammed highlights ideas and tactics that build a foundation to create a pricing strategy for every global company, answering the question, ‘How would a 1% increase in price affect operating profits?’ This is an excellent book.” (Booklist )
“A valuable insight into the strategic importance of pricing.” (Peter W. Olson, Senior Lecturer - Harvard Business School and former Chairman and CEO of Random House )
“This breakthrough “how to” book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” (Richard Spaulding, Member of the Board of Directors, Scholastic Corporation )
“Pricing volatility will likely be the greatest challenge management will face in the next decade. Rafi Mohammed provides pricing guidance that equips readers to successfully navigate and profit in these uncertain times.” (George Stalk, Senior Advisor and Fellow, The Boston Consulting Group )
“Rafi Mohammed uses insightful real-world examples to show how small changes in a company’s pricing tactics can lead to big profits. You will profit from this book - and enjoy every minute reading it!” (Michael R. Baye, Bert Elwert Professor of Business Economics at Indiana University & former Director of the Bureau of Economics at the FTC )
“This is a rich resource for not-for-profits. Rafi Mohammed shows how smart pricing tactics can distribute educational and cultural benefits as widely as possible, yet still balance the books. It will change the way you think about pricing.” (Joseph C. Thompson, Director, MASS MoCA )
“The book offers practical guidelines that any sized company can follow to create a comprehensive pricing plan and increase profits without sacrificing customer loyalty. It’s a tricky equation, but Mohammed offers a strategic solution.” (Consulting Magazine )
i?{1/2}??if you want to make powerful presentations, you need to know how the brain works and how people think. This beautiful book by Susan Weinschenk will go a long way toward ridding the world of dull and boring presentations!i?{1/2}?? --Garr Reynolds, Professor and best-selling author of Presentation Zen and The Naked Presenter
If iti?{1/2}??s possible to be in love with a book, then I am in love with this one. Julie Dirksen has written a most excellent book for the beginning practitioner as well as the seasoned veteran of instructional design. --Cammy Bean, Vice President of Learning Design, Kineo
This book is probably the single best book for the person whoi?{1/2}??s just getting started and wants to know more about instructional design and how people learn. --Tom Kuhlmann, Author of the Rapid E-Learning Blog
Ii?{1/2}??m delighted to have this witty, insightful, cleverly illustrated guide. --Michael W. Allen, Ph.D., Author of Michael Allen's Guide to E-Learning
(1)In her 93 remarkable years, veteran freelance writer, memoirist, and writing teacher Brenda Ueland published some six million words. She once said there were two simple rules that she followed absolutely: to tell the truth, and not do anything she didn't want to do. Such integrity both distinguishes and defines If You Want to Write, her bestselling classic that first appeared in the late 1930s and has inspired thousands to find their own creative center. As Carl Sandburg once remarked, Ueland's primer is "the best book ever written on how to write."
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